Short URL Best Practices for Better Sharing
A short URL works best when it is predictable, readable and connected to a trustworthy destination. Use these practical habits when creating links.
Best practices checklist
- Use an HTTPS destination whenever possible.
- Choose a short, readable alias when appropriate.
- Test the redirect before publishing.
- Check the destination on mobile.
- Keep passwords and private data out of URLs.
- Describe the link honestly.
- Review important campaign links periodically.
Short does not mean automatically safe
A shortened URL can hide the final address until it is opened. Recipients should be cautious with unexpected links and creators should avoid deceptive destinations.
For business campaigns
Keep naming consistent, document important links and update campaign destinations carefully. A clean URL is only one part of a good user experience.