URL Shortener for Marketers: Campaign Sharing Guide
Marketers can use short URLs to keep campaign links readable across social posts, email, presentations and printed materials.
Plan the destination
Choose the exact landing page before creating the short link. Keep the destination useful and mobile-friendly.
Use consistent aliases
Readable aliases can help teams identify campaigns. Use simple naming conventions and avoid misleading terms.
Test before launch
Check the redirect, page load, mobile layout and any campaign parameters before publishing.
Measure carefully
If analytics are available, use aggregate campaign data responsibly. Do not collect sensitive information unnecessarily.